Meet SkiNow, the next generation lift pass that reduces ski-lift waiting time and eliminates the need to go back to the ticket booth to extend time on the slopes. Based on guest-supplied location and preferences, the SkiNow system allows resorts to reduce wait times by half, understand guest location details, provide better crowd management as well as targeted marketing.

Through in-field research, MATTER realized the best way to optimize guest flow through ski terminals was through visual entitlement. The SkiNow wearable lights up either green or red depending on entitlement status. The form factor was designed to easily clip onto any article of clothing, including jackets and pants, to give the rider flexibility.

The wearable pairs with an in-resort app that allows riders to add more time to their account, way finding on the mountain and to receive special offers based on their location and individual preferences.

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