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For decades, Intel has solved problems with innovative technology, so we were thrilled when they approached to us to imagine a series of new product concepts that utilize their technology to make people’s lives easier. Intel was looking for a quick turnaround, and because we’re adept at working with start-ups, we were able to apply the same agile approach for a bigger company in order to get results, fast.


Over the course of two weeks we explored everything from housewares to pet products to games, to produce a PRD and deliver visual concepts for several ideas, including this Wi-Fi- enabled power strip.


The power strip has four outlets and two USB ports, each controlled separately from a single app. It provides new levels of control, making the user more aware of their energy consumption, and giving them the means to control it.

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